In the highly competitive world of medicinal and recreational cannabis, shops are looking for an edge to attract and keep their patients and customers returning for more. In the new world of marketing that we live in, consumers are getting deluged with offers from everywhere and everyone. Email is now so over-ridden with spam that many [...]
To the Benefit of Dispensary Marketing Efforts, Cannabis Software Company Integrates with Popular Point-of-Sale Solutions January 7th, 2020/Marlborough, MA – Sprout, the all-in-one CRM & Marketing platform for the cannabis industry announced it has now completed their 5th integration and is actively integrating with many of the most popular point-of-sale (POS) systems utilized by cannabis retailers. [...]
With more and more dispensaries opening across North America, some dispensaries are doing much better at marketing than others. This could be from a dedicated social media effort, magazine ads, billboards or a multitude of other marketing savvy ways to first alert people of your dispensary location and then driving them to it through a series [...]
Sprout (www.sprout.online), the all-in-one CRM & marketing platform for the cannabis industry has released their phase II integration offering which will now allow dispensaries to seamlessly move data from their Flowhub point-of-sale into the Sprout application. “The ability to sync our new customers into Sprout each day has made it much more efficient for us to [...]
Recently, Nature’s Medicines has switched over their dispensary marketing efforts to the Sprout platform. They along with countless others have been making the switch based not only on the platform Sprout has developed over the last 12-years, but also due to the results Sprout has brought them. Brandy LeBeau, the Dispensary Manager at the Nature’s Medicines, [...]
If you are reading this article, you no doubt have experienced some, if not all of the marketing challenges we will outline. The key is to know how to supplement or avoid these pitfalls so that you can move your business forward and experience the success that is available to you.Let’s first state the challenges, and then [...]
Know the TerminologyWith a 99% open rate for all text messages sent, it’s not a big surprise that we’re seeing even more marketing organizations turning to text messaging campaigns as part of their overall marketing mix. Even though over 18.7 billion SMS messages are sent everyday worldwide, a text messaging campaign leverages a much more sophisticated [...]
If you are not texting today or you are using a less complex texting platform, here are some points to consider to justify a more robust service. Statistics show that the average dispensary sale is $54-$59 per visit. Be aware however, that this range can vary depending on what part of the country you are in and if [...]
The excitement grows every day as more and more states approve medicinal and recreational marijuana sales and more and more entrepreneurs are receiving licencing, approvals and commence preparations to open their locations. But with so much competition afoot, what steps do you need to take to ensure a successful launch and continued success? In this blog I [...]