How Do I Differentiate My Retail Shop and Get Folks to Come Back?!
In the highly competitive world of medicinal and recreational cannabis, shops are looking for an edge to attract and keep their patients and customers returning for more.
In the new world of marketing that we live in, consumers are getting deluged with offers from everywhere and everyone. Email is now so over-ridden with spam that many folks barely check it or have so many different email addresses that they forget which one to look at. Magazine subscriptions and ad revenue continue to diminish albeit, except for the over 70 crowd. And you can’t even watch an NFL game anymore without getting lambasted by commercials that seem to be pitching you for an hour and a half worth of commercial time out of a three-hour contest.
So how do you separate yourself from the madness? How can you make yourself unique and different from what everyone else is doing? The simple answer is, text messaging.
The stats on text messaging are through the roof and are truly a way for you and your retail shop to drive loyalty which in turn drives traffic to your locations.
Some of the stats that confirm this:
Text Messaging sees an engagement rate 6-8 times higher than email marketing
90% of users who enroll in a text loyalty program feel they gained value from it.
Text messages are usually read within 5 seconds of receipt
Text coupons are 10 times more likely to be redeemed than print or emailed coupons
70% of people say they would actually like to receive offers on their mobile phones